How to Target Non-English Speaking Customers
Monday, February 4th, 2008Not long ago the conventional wisdom in this industry was that English was something of an internet lingua franca. The consensus was that, overall, internet users were a technologically and culturally developed target. Whether or not they lived in an English-speaking country, they understood English.
This is why an English language website has long been considered a must-have for getting to the vast majority of potential clients. But if you have not yet taken in how much of a sea-change has come about, you should know that non-English speaking internet users have overtaken English speakers by a handsome margin. And month by month, it’s the non-English speaking group that’s growing fastest.